When he co-founded Electra and created America’s most sold bicycle, the Townie, Baenziger would go to the beach path and observe people riding their bikes for hours, sketching their silhouettes. For his eponymous electric bike brand, Baenziger’s creative approach is no different. Every eBike starts out as an honest sketch.
We first met Baenziger in 2015 and instantly clicked. Well recognized and respected in the industry for his eTility concept, we’re proud of our relationship with a designer unafraid to take a different approach.
See the Bikes
Learn More About Benno